The Floridian Hotel
Concept Project
A visual identity concept for a boutique hotel in Miami inspired by mid-century Florida aesthetics.
Designed to evoke the feeling of a slow afternoon by the pool, The Floridian leans into soft color, vintage-modern type, and understated branding details. The goal was to create a brand that feels sun-faded and timeless.
This project explores how brand identity can extend the guest experience beyond the lobby. Every visual element, from the logo to merch, is meant to reflect a sense of calm, curated ease, and a deliberate departure from modern Miami clichés. Think vintage luxury for design-conscious travelers seeking something classic, but memorable.
Includes:
Logo
Merch
Branded Touchpoints
Social Content
