SunSeekers
Concept Project
A visual identity concept for a fictional SPF-infused skincare brand rooted in ‘70s sun culture and playful protection.
This project blends vintage collage, bold color, and custom sun motifs to reframe sunscreen as something stylish, joyful, and ritual-worthy — not an afterthought.
Designed for Gen Z and Millennial audiences seeking skincare that feels as good as it looks, SunSeekers is positioned to turn SPF into a lifestyle essential through branding and eye-catching packaging.
Includes:
Brand Identity
Packaging
Website Homepage
Social Content
Merch
