Splash
Concept Project
Created in collaboration with Kirsch Studios, Splash is a spec campaign concept for a waterproof sunscreen brand. The project set out to demonstrate how the studio’s photography could extend beyond the lens into extended into full brand campaigns.
Client: Kirsch Studios
The shoot’s mood channeled Phoebe Cates in Fast Times meets Italian Riviera meets a beauty editorial—voyeuristic but not overtly sexual, a little offbeat but still aspirational. Using that tension as a foundation, I developed a visual identity and campaign mockups that leaned into bold contrasts: a saturated red swimsuit and poolside blues offset with punchy yellow typography and logo marks, designed to command attention in any format.
The result was a set of ads that reimagined Kirsch Studios’ cinematic imagery as campaign-ready storytelling—quirky, chic, and built to make a splash.
Includes:
OOH
Social
