Splash
Concept Project
Created in collaboration with Kirsch Studios, Splash is a spec campaign concept for a waterproof sunscreen brand. The project set out to demonstrate how the studio’s photography could extend beyond the lens into full brand campaigns.
The shoot’s mood channeled Phoebe Cates in Fast Times meets Italian Riviera meets a beauty editorial—voyeuristic, a little offbeat, but still aspirational. Using that tension as a foundation, I developed a visual identity and campaign mockups that leaned into bold contrasts: a saturated red swimsuit and poolside blues offset with punchy yellow typography and logo marks, designed to command attention.
The result was a set of ads that reimagined Kirsch Studios’ cinematic imagery as campaign-ready storytelling—quirky, chic, and built to make a splash.
Deliverables:
OOH
Social
Client: Kirsch Studios